The Audience Every Marketer Seeks
Combined, The Newsweek Daily Beast Company reaches an audience of over 18.5 million* adults – and offers powerful marketing tools for partners to engage them.
| |
NEWSWEEK |
The Daily Beast.com
(Includes Newsweek) |
| Men |
56% |
52% |
| Women |
44% |
48% |
| Average Age |
49 |
47 |
| Average HHI |
$94,001 |
$79,445 |
| College Educated |
73% |
86% |
| College Grad + |
46% |
56% |
| Employed |
65% |
71% |
| Professional/Managerial |
|
31% |
| Top Management# |
10% |
8% |
| Business Decision Makers |
27% |
26% |
Source: MRI Spring 2011 , Nielsen @plan Summer 2011
Total US audience estimated as follows: Newsweek = 13,297,000, Q2 2011 Quantcast U.S. Uniques for The Daily Beast (4,265,796) and Newsweek.com (1,650,100) Less duplication between sites (7.9%) and duplication between magazine (6.5%).
#Senior Management for @plan
The Smart Set is Also Exclusive
Every week, The Newsweek Daily Beast Company engages an audience that the competitive set is not reaching/duplicating.
NEWSWEEK
| Publication |
% of Newsweek readers who also read: |
% of Newsweek readers who do not read: |
| The Atlantic |
2 |
98 |
| New York |
3 |
97 |
| Wired |
4 |
96 |
| Scientific American |
5 |
95 |
| The Economist |
6 |
94 |
| NY Times |
6 |
94 |
| The New Yorker |
7 |
93 |
| Vanity Fair |
8 |
92 |
| Forbes |
10 |
90 |
| Fortune |
11 |
89 |
| Time |
45 |
55 |
|
|
The Daily Beast.com*
| Publication |
% of Newsweek readers who also read: |
% of Newsweek readers who do not read: |
| TheAtlantic.com |
13 |
87 |
| The Week |
3 |
97 |
| Wired News |
14 |
86 |
| Scientific American |
3 |
97 |
Economist.
com |
5 |
95 |
| The New Yorker |
7 |
93 |
| Vanity Fair |
24 |
76 |
| Forbes.com |
22 |
78 |
| CNNMoney |
26 |
74 |
| BusinessWeek .com |
13 |
87 |
| Time.com Sites |
33 |
67 |
|
Source: MRI Spring 2011, Nielsen @Plan Summer 2011.
*includes Newsweek.com
