- To promote their green credentials and groundbreaking achievements in research and development, Lexus sought a first-to-market, never-done-before execution that included the social sphere. The result: a digital aggregator on The Daily Beast that follows the current state of the alternative fuel debate among scientists, politicians and experts as they share information and ideas via Twitter. This collective user sentiment was communicated through an interactive graphic, updated in real time, that engaged users and emotionally connected them with the Lexus brand and left them thinking "what will Lexus think of next?"
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Custom Execution
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