SMART READERS BUSINESS ELITES OPINION LEADERS
Smart Readers

More than 13.2 Million Readers Per Week!

  • 9.7 million are college educated
  • 5.0 million have household incomes of $100,000 or more
  • 4.4  million are in professional/managerial positions
  • 2.3 million are influentials

Newsweek readers are:

  • Affluent (Average HHI of $94,001)
  • Educated (73% are college educated)
  • Influential (more than twice as likely as the typical US adult -
    Index 239)
  • Business Professionals (Over 40% more likely to be a P/M or Business Decision Maker than the average adult)

Source: MRI Spring 2011

SMART READERS BUSINESS ELITES OPINION LEADERS

Business Elites

    Reaching nearly 1 out of every 5 - top-level business executives employed in medium and large size companies
  • More Business Elites in Top Management
  • More Business Elites Who are Purchase Decision-Makers

Source: The Media Survey of Business Elites, US 2009/2010

SMART READERS BUSINESS ELITES OPINION LEADERS

Opinion Leaders

  • Newsweek reaches 1 out of every 3 - more than any other magazine!
  • Opinion Leaders are involved across a variety of disciplines including Business, Economic/Financial Policy, Energy, Healthcare, Law & Legal, and Science & Technology.

Source: 2010 Opinion Leaders, Erdos & Morgan. #1 position is among magazines only excludes dailies, newspapers and newspaper supplements. Excludes USN as is no longer published on a monthly basis.


SMART READERS BUSINESS ELITES OPINION LEADERS