A Circulation Success Story

We've increased the number of dealers we use and are executing POS promotion at newsstands in transit locations:

• Retail outlets will increase by 20%
• Extensive POS promotion executed at transit locales - delivering affluent, educated audience
  • Airports, bookstores and newsstands in major
    metro areas
• Digital marketing will be leveraged extensively
• We're maintaining our exclusive partnership with NPR and PBS

• Rate Base: 1,500,000
  
• Total Circulation: 1,546,750
  
• Subscriptions: 1,506,525 (97.4%)
  
• Newsstand: 40,225 (2.6%)
  

Newsweek has demanded and achieved an increase in subscription price:

• Newsweek's average subscription price increased by 42% since the June 2009 statement

Since Tina Brown took over the helm of Newsweek Magazine, comparing performance post-redesign to early 2011*:

• Newsstand sales are up 25%
• Renewals are up 5%
• New subscriptions via insert cards are up 25%

Source: ABC December 2008-2010; ABC December 12/10 *Newsweek Circulation Department, Preliminary Estimates, 3/14/11- YTD versus 1/1/11-3/7/11